Beehives and a Jolly with Joules

Joules coat and Topshop trousers and ballet pumps

Do you ever get seduced by a brand for their packaging? Perhaps I’m just overly susceptible to advertising, but it’s happened to me with kitch Benefit make-up, burnt orange Penguin classic covers and now Joules.

When Mr Ship-Shape and I got hitched two years ago we received a gift that arrived in a Joules carrier bag – a primrose yellow base covered in the brand’s distinctive bold floral pattern. Somehow all our wedding cards ended up in the bag and I kept it in the flat for months afterwards as the pattern was so cheerful. Since then I’ve been quite taken with their colourful, eccentric designs.

Joules is British brand that deals in sensible clothes like wellington boots and this quilted jacket, but each design comes with a quirky twist, such as comical mallard details, ditzy prints and fox buttons. On the outside this jacket may look sensible and to the point, but open it up and you’ll find a mustard linning with clashing magenta piping and lilac flowers.

I know a jacket in the middle of a heatwave might be an odd choice but since we got back from Italy the weather in Bristol has been mixed to say the least. Concealed in the jacket are an umbrella and a pair of sunglasses, you know, Just In Case, and yesterday it was all apocalyptic thunder and lightening…

This week I’m feeling the 60s vibe so I’ve teamed this outfit with an old pair of M&S ballet pumps and my best attempt at a beehive – note there are no photos of my hair side on! Any tips on boosting this bouffant beehive would be most appreciated, so link me to your favourite hair tutorials or pins!

Quilted black Moredale jacket – c/o Joules / Black boat neck top – M&S / Floral silk cropped trousers – Topshop / Black ballet pumps – M&S

Joules Moredale fox button detailJoules coat with Topshop trousers and M&S topJoules jacket and Topshop floral trousersA 50s inspired outfit with Joules coat and Topshop trousersM&S black ballet pumps

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25 Comments

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25 responses to “Beehives and a Jolly with Joules

  1. I am loving that jacket a LOT xx

  2. I have a lot of love for Joules too, I think it’s the fact they do a lot of florals and stripes (my fave combo). I also have a pair of their wellies and they are deluxe! You look gorgeous, loving your trousers too!
    PS I wish I could do a beehive – send me your tips x

  3. yay you look so adorable ❤ i love your floral pants!
    http://coeursdefoxes.blogspot.com/

  4. Fab outfit chick. You really rock those trousers!. Love the blog too. x
    Heroine In Heels

  5. SJ

    this jacket is amazing! I love Joules xx

  6. Joules is always crammed with pretty bits! That jacket is perfect for walks in the country side. Really like your trousers too, oh so summery! 🙂 ❤ xo

  7. I love Joules stuff, I just wish it was a teeny bit cheaper! This looks awesome on you though, I particularly love the trousers!

    Maria xxx

  8. those fox buttons are the best! I just love a piece of clothing with a twist!

  9. Joules are brilliant! Their stores are beautiful inside too. I love that top, by the way, very ‘bad Sandy’.

  10. That jacket is gorgeous, I love the lining! I really love the trousers you’ve paired it with too – the pattern is lovely!

  11. Pingback: Rock The Week | shipshapeandbristolfashion

  12. Pingback: A Jolly Good Giveaway with Joules | shipshapeandbristolfashion

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