>Luella Hit By Recession


Luella S/S10 image courtesy of Vogue style achieves

As I was browsing on the UK Vogue website this morning, I was shocked to see that the fantastic British fashion label Luella has announced plans to cease trading.
Created by Central St Martins graduate and onetime fashion editor Luella Bartley back in 2000, the Luella brand took the fashion world by storm after its first season and Bartley was soon hailed as one of the ‘bright new stars’ of the design world. Making a name for herself with quirky, feminine designs, Bartley has received many accolades since starting the brand, most notably winning New Designer of the Year in 2000 (Elle Style Awards) and Designer of the Year at the British Fashion Awards in 2008.

Image courtesy of Le Fabuleux Mia

According to the Vogue report, the brand’s global licence Club 21 has “reluctantly taken the decision not to invest further in its relationship with Luella Bartley Limited.” The rippling effects of this current recession do not seem to discriminate; effecting all businesses and communities alike, even the seemingly unstoppable fashion industry.
If well established design houses like Luella can be hit by such a blow, it is worrying to think about what the future of design holds for graduates and fledgling fashion designers and their peers.
Another one bites the dust as they say, disappointing to see such an eccentric, fun label disappear, though hopefully Luella will return in some form or another.
Liberty London Girl and the Guardian both have good reports on this for further reading.

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Filed under British Fashion Awards, Elle, Luella Bartley, recession, Vogue

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